‘Change is the only constant’ a Greek philosopher Heraclitus said. Embracing change may not be easy but it is a part of this beautiful growing process. I remember when I started Dookdi. I couldn’t see it as a brand. Love of ‘making’ pushed it to ‘become’.
Our everyday life is changing radically. Our new normal is about ‘distance’, ‘pause’ and ‘re-evaluation’. But I believe, ‘distance’ also creates opportunities. It allows us to discover the resources we have not found out yet. This pause has made me ponder over this.
Hence, after a long quiescence, here I am embracing the ‘new normal’. Hoping to explore new roads with an urge to learn more and more. We are happy to launch Dookdi’s online store with our new brand logo.
Dookdi ponders upon the idea of adornment with an interest in ‘form’ as ‘a body’ and its transformation; be it ‘skin’, ‘metal’ or ‘weather’ encourages us to communicate the sentimental potency of objects.